Deciding to buy a motorcycle is exciting, but it can also be overwhelming. There are so many models, features, specifications, and options to explore. How do you even begin the search?

Here at Nielsen Enterprises, we strive to make your life easier. We created the following motorcycle buyer's guide to help with your shopping process. If you have any questions or want to shop motorcycles for sale, chat with our expert staff. Our dealership is located in Lake Villa, Illinois, and we proudly serve those in Chicago as well as Milwaukee, Wisconsin.

1. Set A Budget

A great way to narrow your search is by price. Not everyone can afford every possible option - and that's okay! There are so many models offered at different price points, making it easy to find something within your financial means.

Think about the maximum amount you want to spend, then limit your search to models within that price range. Remember to factor in the cost of any riding gear you still need to get.

2. Pick A Motorcycle Type

The category of "motorcycle" is a broad one. There are different sub-categories that are tailored to certain riding styles. Think about how you want to enjoy your motorcycle, then find the compatible motorcycle category.

For example, maybe you want to cruise around your city and dominate the highway. A cruiser will offer the power potential (and the style) needed for a thrilling ride. 

Or maybe you want to explore nature. An off-road motorcycle will be capable of handling tough terrain without missing a beat.

Or maybe you prioritize fuel efficiency and budget-friendly pricing. A scooter offers an incredibly affordable way to navigate low-speed routes.

Or maybe comfort and easy handling is the most important for you. A three-wheeled motorcycle offers a unique riding position and steering approach, which makes it simple to control and comfortable on long rides.

These are just a few of the many motorcycle sub-categories. Spend some time looking into the options and see which best suits you.

3. Consider The Size

A motorcycle's size is often an overlooked aspect of the shopping experience. But it shouldn't be! The size plays a key role. Lightweight models will be easier to control while heavier models will offer improved stability. In general, newer riders stick with lighter motorcycles and advanced riders take on the beasts of machines.

Make sure you get the right size for you! Avoid getting a model that's too bulky or heavy for you to safely control. On the flip side, avoid getting a model that's way below your experience level. You don't want to be held back by your bike.

It's also important to get the size that suits your height and arm span. Taller folks don't want to be stuck hunched over. Shorter folks don't want to be stretching to reach the controls. It's wise to test drive any motorcycles you are considering. That way, you can easily see how it's ergonomic design suits your body.

4. Do Your Research

There are two key resources at your disposal. The first is customer reviews. See what current owners have to say, which could make or break a model on your list. This provides valuable insight into how well the motorcycle actually performs, not just how great it looks on the company's website.

The second resource is the motorcycle dealership. The staff have worked in the industry for many years. They know the ins and outs of various models and can suggest the best one for your lifestyle. It's an efficient way to get insight...without spending hours and hours researching.

Ready to shop motorcycles for sale? Check out the selection at Nielsen Enterprises. Explore our inventory online or stop by our dealership in Lake Villa, Illinois. Our staff can assist you either way. We are happy to answer questions and make personalized suggestions. We proudly serve those in Chicago, Illinois, and Milwaukee, Wisconsin.